Client: British Olympic and Paralympic Association.
narrative: the duality of the word “PLAY” – competitive/playful.
The duality in the meaning of the word “PLAY”- to play competitively or to play for relaxation- inspired the “Roaring Lion” design for the GB Paralympic Team, generating a visual identity that united and motivated team members throughout the training camps and during the London 2012 Paralympic Games.
A winner of the 2012 Cultural Olympiad Awards.
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- “GB Roaring Lion” design for for the GB Paralympic Team, 2012 London Olympic Games
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- Large scale design in the athletes village at the 2012 Paralympic Games, London.
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- A close up of the “Roaring Lion” large scale design at the 2012 London Paralympic Games.
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- Pictograms of the Paralympic sports were included in the “Roaring Lion” trails.