"GB Roaring Lion" design for for the GB Paralympic Team, 2012 London Olympic Games

“Roaring Lion” for the GB Paralympic Team

Client: British Olympic and Paralympic Association.

narrative: the duality of the word “PLAY” – competitive/playful.

The duality in the meaning of the word “PLAY”- to play competitively or to play for relaxation- inspired the “Roaring Lion” design for the GB Paralympic Team, generating a visual identity that united and motivated team members throughout the training camps and during the London 2012 Paralympic Games.

A winner of the 2012 Cultural Olympiad Awards.