client: barnet council
working for studio make:good
narrative: Inkwash
Co-designed a new “ink-swoosh” visual identity for Finchley from social research with residents and inspired by local historical personality and philanthropist “Inky Stephens”; founder of the successful Stephen’s Ink factory in Finchley Central, a businessman and politician who was a chemist and had a passion for horticulture and nature. The identity design is part of a wider project commissioned by Barnet Council to revive the Town Centre and activate the highstreet.
- initial ink marks from the research workshops with residents
- colour selection of ink marks
- Finchley architecture on ink mark
- New Finchley Central Town Centre logo
- Use of ink marks to create posters or social media assets