client: barnet council
working for studio make:good
narrative: Inkwash
Co-designed a new “ink-swoosh” visual identity for Finchley from social research with residents and inspired by local historical personality and philanthropist “Inky Stephens”; founder of the successful Stephen’s Ink factory in Finchley Central, a businessman and politician who was a chemist and had a passion for horticulture and nature. The identity design is part of a wider project commissioned by Barnet Council to revive the Town Centre and activate the highstreet.
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- initial ink marks from the research workshops with residents
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- colour selection of ink marks
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- Finchley architecture on ink mark
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- New Finchley Central Town Centre logo
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- Use of ink marks to create posters or social media assets